I played football under the Friday night lights in Baytown, Texas in the late 1970s. Most people think I am exaggerating when I tell them that we had 20,000 people watching our games against our crosstown rival. It is no exaggeration. Such was high school football in Texas in the 1970s. Our school had a lot of success in football in those days. We were not always the biggest, fastest, or most talented team, but we had some special advantages that other teams did not have. We had a system that made our team stronger than the sum of its individual parts.It is my conviction that any great team has great leadership. We had great leadership. Our head coach was a man named Al Dennis. He is a legend in our little corner of the world. If he had coached longer, I am convinced that he would have gone down as one of the best Texas football coaches ever to roam the sidelines. But I am biased. Instead, after eleven years in coaching Al Dennis moved into school administration where, to no one’s surprise that knew him, he had a successful career guiding schools and school districts to excellence.
The first time I ever saw him I must have been a junior high football player. To me he seemed seven feet tall and in his fifties. In truth, he was not that tall and was only in his early thirties. He commanded so much respect that I would never have dared to refer to him the way many in our community did: Big Al. I guarantee you that was a term of endearment, but to me he was simply Coach Dennis.
His coaching philosophy permeated his coaching staff and was reinforced by the position coaches that worked with us on a daily basis. Coach Dennis had installed a system based upon discipline, precision, and teamwork. It took me a while to realize that my position coaches were truly Coach Dennis’ ambassadors representing what mattered most to him. He hired principled coaches that not only knew the game of football and the details of their position groups, but men who understood that the most important job they had was raising young men to be men of character.
There are many things I remember from those days playing football, but one of the things that really stands out to me is something that coach Dennis and his other coaches frequently told us. When we were facing an opponent that was believed to be more talented than we were, in the privacy of our own locker room just before we took the field he would tell us:
“I would not trade a single one of you for a single one of them.”
That always gave me incredible motivation.
This was not to knock the other guys. He is not that kind of person. It was to affirm us. He had spent the same long hot hours on the practice field that we had. He knew the level of investment we had in his program, and he believed in our hard work and in his own system to the point that he knew we would be successful regardless of who our opponent was. Coach saw in us attributes that he believed in and relied upon. He would take those attributes over raw natural talent. He had a relationship with us, not with them. It gave me real confidence to execute my assignment to the best of my ability. He was pulling for me to succeed, and he believed I could. That was enough for me. I certainly did not want to let him down.
Perhaps many coaches used that line about not trading us for them. Perhaps to you this it may seem like just another coaching gimmick. To me it was a statement of reality. I am grateful for that kind of wisdom. It is very affirming to have someone that you respect and love tell you that you are valuable enough that he would not trade you even for someone that might be considered to be “better” than you or more talented than you.
Coach Dennis taught much more than just football. While he had great success as a football coach, his former players will tell you that he cared about us as individuals. He knew that what happened in our lives beyond the football field would be more important then whether we won or lost on a given Friday night. He was coaching life and embedding life-long lessons in us.
I hope you will try to use Coach Dennis’ powerful approach with those that you care about. Perhaps it’s your children or your good friends or your spouse. When you tell them that you value them so much that you would never trade them in for a “better” version, it is very affirming. It empowers those who receive such affirmation.
On November 3, 2022 I and many other former Sterling football players, as well as a large group of people from our community, gathered at the high school to celebrate Coach Dennis and to see the school’s football field named after him. This is an honor that is well deserved. I want to thank the Goose Creek ISD school board for making this happen. Thank you to Dr. O’Brien and his staff for putting it together. Thanks also to the City of Baytown for its proclamation of Coach Al Dennis Day. It was a blessing to be with Coach Dennis, Paula, and “little” Chad. It was also meaningful to be with Jimmy Creel and Richard Bethell, two of those men who coached under Al Dennis. They have also made a lasting positive impact on my life.
Coach Al Dennis, I am grateful for your investment in my life. There is one thing I want you to know: I would never trade you for anyone else’s coach. Every honor you receive is well-deserved. Thank you for everything, Coach!
Well said
Very well said, Mark.
Coach Dennis & his staff were / are the best. They believed in us, were tough on us, but cared about us, both on and off the field. They weren’t just investing in our teams, they were investing in the future of every team member.
What an honor for a man, a”gentle”man who is also thought of with love, respect, and admiration by his friends, as well. We have enjoyed a friendship with Al and Paula for more years than I realized,18! Going to the UT games and listening to his review of the game afterwards was a treat. We had no idea of his past except that he coached and was a Superintendent. Pretty impressive! But reading Mark Casey’s story about our friend was a WOW! Congratulations to you, Big Al Dennis, on the football field named…AL DENNIS FIELD! Truly, this is a deserving honor. We are very happy for you and Paula.
Al Dennis and his coaching staff influenced more than Friday night wins, they shaped our lives to be better men as fathers, friends, husbands, and community leaders. I would not trade my Friday Night preparation for anything. Mark, you made an important distinction in your tribute to Al Dennis…that was he prepared us for life after Fridays. Thank you!!!
Terry. Thank you. We were blessed indeed to be led by such a man. Good to hear from you.